Mind

Charities / Impact report

Mind, the mental health charity, got in touch with me when they were looking for a copywriter to work on an impact report for their charity partnership. Together with the Co-op, the Scottish Association for Mental Health and Inspire, Mind had launched a partnership to bring communities together to improve mental wellbeing.

Before the partnership began, Mind already knew that one in four people were struggling with their mental health. But soon after the launch, an unprecedented pandemic and a cost-of-living crisis applied even greater pressure to the nation’s mental wellbeing.

Mind asked me to get involved to demonstrate how the partnership was uniquely placed to respond to the urgent need for mental wellbeing support in local communities.

I worked closely with Kerry Davis, Senior Project Manager for the partnership at Mind, as well as with Carbon Creative, who designed the report.