Writing projects by London freelance writer Fiona Thompson

Work by type

People need copywriters for all kinds of writing projects. Perhaps you’re developing a brand new website, want articles or blogs to promote your latest project or service, or are planning to update your brochure. Or maybe you need bespoke writing training sessions to help your people take their writing skills to a new level.

Whatever kind of copywriting you’re interested in, please have a look at these examples and get in touch to find out more.

View all Annual reports Articles Blogs Brochures Case studies Digital content Fundraising Impact report Internal communications Poetry Tone of voice Training

Stringing Words Together

Playing a piece of music is like telling a story. A good storyteller knows how to capture an audience’s attention, vary the pace, add in the detail that hooks the imagination, and carry listeners along, ensuring they’re eager to hear the end of the story.
Decca Luxe

A luxurious book on the artistic life of Luciano Pavarotti to celebrate the launch of a limited edition music cabinet containing all of the famous tenor’s Decca recordings.
Paris Opera House

As a Francophile, harpist and lover of classical music, it was an amazing opportunity to be asked to write a new brochure for the Paris Opera House.
BergHind Joseph

I worked with BergHind Joseph, the employee engagement agency, for several years on various client projects.
#iwill

Celebrating young people who take action to help others
GSK

With graduate recruitment, the challenge is to attract the best possible people while making sure they’re the right fit for the company.
Clean Cut Media

I love writing blogs for Clean Cut Media, an award-winning video production company on the edge of Bushy Park in London.
Corney & Barrow

Hear about Dougie, the mixologist / comedian, the bar that serves marmalade breakfast martinis, and the best place to eavesdrop on Old Bailey barristers.
National Museum of Scotland

My first reaction to the mask and wig of Alexander Peden was revulsion…
Kooth / Qwell

Writing articles on mental wellbeing
D&AD

The kitchen that bites back, the manic lawnmower and the fish fountain. How Jacques Tati tells a story through sound in his 1958 film, M Hulot.
London School of Economics

The London School of Economics is a fascinating place. George Bernard Shaw was one of the founders and, when it opened in 1895, all the students fitted into two rented rooms off the Strand.
Countrywide

Delivering writing training workshops
Renegade Generation

Celebrating age diversity in the workplace.
scooms

Diving into delicious duvets
Lintbells

Writing blogs about dogs. What’s not to love?
Deloitte

I’ve written a number of case studies for Deloitte’s Consultancy practice which have won awards in the Management Consultancies Association’s Management Awards.
Environmental Investigation Agency

Working with an enterprising charity
Goldsmiths’ Company

Writing charity stories
The Brooke

I’ve had a soft spot for donkeys since my Grandma took me on a mystery coach tour to Weston-super-Mare and I had a ride on a beach donkey called Flora.
delilah

The beauty and cosmetics market is extremely competitive, with hundreds of different brands jostling for attention. Establishing a brand’s point of difference is crucial, which is where tone of voice plays an important role.
City Pantry

City Pantry, a Shoreditch-based food start up, brought me on board to bring their tone of voice to life in flyers, web content and LinkedIn posts.
Coca Cola

Would you like to hear a story? Here’s how I helped create and deliver a series of storytelling webinars for Coca-Cola.
Battersea Dogs and Cats Home

Battersea Dogs and Cats Home does amazing work, rescuing abandoned animals and providing them with urgently needed medical care. It’s been a privilege to work with the Home, writing a range of fundraising materials.
Nokia

Nokia owes much of its ethos to its industrial heritage, and the sparse but beautiful influence of Finnish design and culture.
Music for Dementia

The power of music
The Leathersellers’ Foundation

A learning mentor for schools
Atypical law firm

Cauldron design agency asked me to help them define a tone of voice for Atypical, a new Silicon Roundabout legal start up firm. We held a workshop with the key players, which established what makes this firm stand out from the crowd.
Global Action Plan

Global Action Plan is a charity that tackles air pollution and excessive consumption, and encourages youth social action. They asked me to write their first impact report
Save the Children

World leaders have made a lot of promises about saving babies and children from dying.

But are they just empty promises?
Help Musicians UK

I’ve played the harp since I was nine and regularly play with amateur orchestras and choral societies, so it was a real treat to be asked to work for Help Musicians UK.

Work by type