Thank you to everyone who came to my charity storytelling workshop at the Bloomsbury Festival this weekend. Run as part of the Wordstock event for the 26 writers’ group, it took place in the gorgeous wood-panelled library at Conway Hall. I’ve long associated Conway Hall with storytelling, as for several years it was the venue […]
Read more...
Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]
Read more...
What effect do the words you use have on your fundraising success? Here we investigate the impact of good charity copywriting. At the last count, there were over 195,000 charities in the UK, all looking to attract support, donations and – wherever possible – life-long allegiance to their cause. Whether charities succeed or fail in […]
Read more...