14th June 2018
Nick Asbury is one of Britain’s most-awarded copywriters and a thoroughly good bloke to boot. He consistently produces truly inspiring work for everyone from Little Chef and Unicef to Cambridge University. Nick always has a creative side-hustle on the go, whether that’s Corpoetics (found poetry from corporate websites), his Perpetual Disappointments Diary or, most recently, […]
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3rd May 2018
It was a sign. On the street leading up to the Truman Brewery in East London, there was an empty Argos microwave box bearing the slogan ‘Heat. Ding. Done.’ This clever packaging project won a D&AD Writing for Design award two years ago, the last time I was on the panel. I kept an eye […]
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27th April 2016
How to win a D&AD Writing for Design award Last week a clutch of copywriters gathered in the basement of the Truman Brewery to judge the D&AD Writing for Design category. Led by foreman Nick Hynes, our jury included Ben Afia, Katie Ewer, Dave King, Afy Nou and Claudia Ruane. We’d been instructed to be […]
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31st October 2013
It was the day before Hallowe’en – a suitably sombre evening for a night of horror stories hosted by D&AD. Shoreditch Town Hall was packed with people keen to hear terrifying tales of screw ups from ad industry insiders. Here are five things I learned. 1. “The key to brilliant work is to have no […]
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19th January 2013
What can creatives learn from the way that Jacques Tati uses sound in his 1958 film, Mon Oncle? As someone who works with words, sometimes it’s great to come across storytelling that does away with them altogether. This article, written for a 26 / D&AD project, The Story Works, reveals how sound tells a story in Mon […]
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19th April 2012
In the mix: colour, film clips, tomato sauce, magic and Martini soup On Monday this week I spent the day at Olympia judging the Writing for Design category at the 2012 D&AD awards. It was a privilege to be involved as a first-time D&AD judge and I was in great company. The jury included some […]
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19th August 2011
Why is this dodgy-looking bloke holding a cat on a dog lead outside what looks like a club in Berlin* in the 1980s? As part of an ‘archive dive’ project, the D&AD asked people from the 26 writers’ collective to write about previous award winners. I could choose any winner that began with ‘F’ (a very fine letter). I chose […]
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