Charity stories are an incredibly popular and powerful way to convey the essence of what a charity does while engaging with readers. It’s common to see charities using stories to lead radio appeals, donor appeals and cases for support. I’ve written a variety of stories for charity clients. For example: A Radio 4 charity appeal […]
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Since before the pandemic (hard to recall, I know), I’ve been working on the editorial team for a new book, Threads of Time. It celebrates 25 years of Fine Cell Work, the charity that helps rehabilitate prisoners by teaching them needlework skills. Our Crowdfunder for the book goes live today. Do please support this book […]
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I’ve recently had the pleasure of working with the Environmental Investigation Agency on their winter appeal to protect the forest elephants of Africa. The charity does amazing work to tackle environmental crime worldwide. So if you possibly can, please do support their work. The plight of the forest elephants of Africa The forest elephants of […]
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The other day, someone asked for my advice on how to become a charity copywriter. That inspired me to write this blog. So thanks for your question, Martha! Here are a few ideas to help you get into writing for charities as a freelancer. Narrow down the field First of all, ask yourself what kind […]
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What effect do the words you use have on your fundraising success? Here we investigate the impact of good charity copywriting. At the last count, there were over 195,000 charities in the UK, all looking to attract support, donations and – wherever possible – life-long allegiance to their cause. Whether charities succeed or fail in […]
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More and more of my work these days is for charities. In the last month, I’ve written an annual report for Help Musicians UK, fundraising materials for The Brooke and a report for The National Trust. But as well as my everyday work as a freelance writer, I also wheel out my harp on occasion […]
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