14th June 2018
Nick Asbury is one of Britain’s most-awarded copywriters and a thoroughly good bloke to boot. He consistently produces truly inspiring work for everyone from Little Chef and Unicef to Cambridge University. Nick always has a creative side-hustle on the go, whether that’s Corpoetics (found poetry from corporate websites), his Perpetual Disappointments Diary or, most recently, […]
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8th December 2014
Recently I’ve been involved in writing proposals for architecture firms, and have gathered that architects can be quite dismissive of the value of marketing. “We’d prefer our work to speak for itself,” one architect told me the other day, “rather than having to schmooze potential clients and jump through hoops to prove our worth.” Which […]
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15th October 2012
How to own the room When we give a presentation, we turn into animals, according to actor and public speaking coach Sharon Duce. Our bodies break into fight or flight mode, anticipating an attack. Our hearts race, our mouths go dry and our jaws tense up. We scan the room for predators. Will they come […]
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14th February 2012
Here’s some advice for entrepreneurs that you probably won’t read in the Harvard Business Review. You have to know when to hit yourself on the head with a rolled-up newspaper. More of that later. But first, here’s what people said when I asked them for their best business tips. Have a big hairy goal and […]
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