Celebrating young people’s social action

I’ve been involved in a range of different communications projects for #iwill, including writing messages to recruit new young Ambassadors, writing key elements of the campaign’s Impact Report, writing web content and creating a supporter pack for Youth Social Action Day.

For the Impact Report, I worked with key people to write their introductory copy, and also wrote articles and blogs for the third sector to raise awareness of the charity’s work.

One of the most fascinating tasks was to write case studies for 51 new #iwill Ambassadors. This involved taking source material written by young people, sometimes talking to them to gather more background, and writing up the case studies to reflect each individual’s interests while highlighting their contribution to youth social action.

See more about my work with charities, and do get in touch if you’d like to know more about how I could help you with a similar charity project.

Client testimonial

“We have worked with Fiona across a range of freelance copywriting projects over the past year. These have really varied in scale and format, from refining our campaign key messages, shaping an Ambassador recruitment campaign, our Impact Report, creation of a supporter pack for an awareness day, writing up case studies and researching and writing articles for third sector press.

We have found Fiona to be highly flexible and responsive, something we have really valued as we often work at a fast pace. She has also been very willing to work with a range of stakeholders, including our wider colleagues, partner organisations and our young Ambassadors, in order to shape her work. Fiona has been patient, flexible and understanding while working with our young people – something which does not come easily to everyone.

Fiona has always responded well to a brief, even when one has been rather hastily given, and the copy she has written for us has been thoughtful, nuanced,and clear. When writing fifty case-studies from applications written by young people from age 10 and above, she did a fantastic job of distilling their voices and communicating their stories, as well as being sensitive to issues of personal challenges they may have faced, and our safeguarding responsibilities.

As our work is focused on young volunteers and activists, many copywriters could easily fall into cheesy or old-fashioned language and messaging – but Fiona always managed to resist cliches and write in a refreshing manner, as well as clarifying some of our more dry and technical organisational messaging. Likewise, through her writing and editing, Fiona was able to bring our impact report to life in order to make it more engaging and accessible to a wide range of audiences.

Personally, we have valued Fiona’s positivity and enthusiasm for the subject and genuine interest in the stories our young people have to tell.

We would highly recommend working with Fiona.”

Jason Arthur

Director of Strategy and Communications, #iwill campaign