All posts from April 2016

How to win a D&AD Writing for Design award

How to win a D&AD Writing for Design award Last week a clutch of copywriters gathered in the basement of the Truman Brewery to judge the D&AD Writing for Design category. Led by foreman Nick Hynes, our jury included Ben Afia, Katie Ewer, Dave King, Afy Nou and Claudia Ruane. We’d been instructed to be […]

What Ronnie Corbett can teach us about storytelling

When I was a child, I was unaware of what a master storyteller Ronnie Corbett was. I just saw a small man dwarfed by a huge chair, who seemed overly fond of golfing jumpers and shaggy dog tales. But when I was researching an article on hypnotic presentations for The Guardian, I started to see […]

copywriting that flows

All posts from April 2016

How to win a D&AD Writing for Design award

What Ronnie Corbett can teach us about storytelling

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